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Azham Hussain, Idyawati Hussein, Emmanuel O.C. Mkpojiogu


In this study, netnography, an ethnography method used to study communities on the Internet was employed. It adapted common ethnographic participant-observation procedures such as making a cultural entrée, gathering and analysing data, ensuring trustworthy interpretation, conducting membership checks and conducting ethical research in computer-mediated contingencies. The results reveal a collection of UXD practice related frustrations in industry.


Community of practice; netnography; practice frustrations; user experience design practice

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