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ASSESSING THE FRUSTRATIONS OF PRACTICING USER EXPERIENCE DESIGN (UXD) AMONG THE UXD COMMUNITY OF PRACTICE IN MALAYSIA: A NETNOGRAPHIC APPROACH

Azham Hussain, Idyawati Hussein, Emmanuel O.C. Mkpojiogu

Abstract


In this study, netnography, an ethnography method used to study communities on the Internet was employed. It adapted common ethnographic participant-observation procedures such as making a cultural entrée, gathering and analysing data, ensuring trustworthy interpretation, conducting membership checks and conducting ethical research in computer-mediated contingencies. The results reveal a collection of UXD practice related frustrations in industry.


Keywords


Community of practice; netnography; practice frustrations; user experience design practice

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References


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DOI: http://dx.doi.org/10.6084/ijact.v8i8.913

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