ANALYTICS: A REVIEW OF CURRENT TRENDS, FUTURE APPLICATION AND CHALLENGES
AbstractAnalytics is a body of knowledge that uses scientific process of transforming data into valuable insights for decision-making. With a massive exponential growth of various data, analytics bring benefits to those who fully utilized its capability across multiple strategic and operational levels. However, there is very limited academic papers address on the trends, especially on its future direction. Moreover, lack of study on research challenges demand further investigation in the field. Therefore, a study on current trends, challenges and future application need to be implemented. Based on findings, we found that currently, the analytics is done manually, which required skilful human resources. Meanwhile, the future trend of analytics will be integrated with artificial intelligence capabilities to automate every process in automatic workflow, which called as Augmented Analytics. As a result, the significant of augmented analytics brings a numerous perspectives of analytics that avoid human bias in decision making. The impact of this study provides a new opportunity for other academics, researchers and industrial players to moving forward for a new analytics revolution.
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